About Carla
Multi-Passionate Entrepreneur
Hi, I’m Carla Hurd, founder of Battle Buddies Well-Being. I am a lifelong connector, community builder, and champion of wellness and entrepreneurship.
A driven business owner with diverse ventures and multiple streams of income, blending passion with purpose to create impact, flexibility, and financial freedom.
With over 30 years in the network marketing and direct sales industry, I’ve built a career rooted in relationships. I grew up in an entrepreneurial family, working in the family business from the age of 10, and that experience sparked my passion for supporting small businesses and creating spaces where people feel seen, supported, and inspired.
I’m a master networker with a big heart for collaboration. Whether I’m hosting wellness events, leading content sessions for solo entrepreneurs, or sharing health-forward solutions that support energy and longevity, my mission is always the same: help people feel their best and grow their impact.
I’m also a wife to my #1 battle buddy, Jason, a proud mom of four kids-Cayla,Caitlyn, Colton & Caris. I’m thrilled to be GRAMMA to Tripp & Reid. I believe that health is the foundation for showing up fully in every season of life.
As a multi-passionate entrepreneur, I love bringing my community together through creative, purpose-driven events that connect neighbors, lift up local businesses, and make well-being accessible for all.
Let’s build something meaningful—together.
The Early Years
I grew up with the family room being a home office. Everywhere I looked there were entrepreneurs so naturally I knew I would be one too. My parents were smart, adaptive, and busy. This meant they needed help with their business so often times the kids were put to work. We put together units, organized files or helped with shipping. I liked being on the phone and making appointments for my Dad. Later, as a teenager, I enjoyed being the “demo girl” at company shows for their products. It’s here that I discovered my love for entertaining a crowd.
Pushing Forward
Although I started out working for the family, I wanted to do things differently when I started my own family. I began what would be a 23 year career in direct sales as “Carla The Candle Lady”. This is when I discovered the power of self development. During a few of those years I ran a coupon club…yes, a real coupon club. It was here that I found a passion for teaching.
My “4Wall Peeps”
Most importantly, the reason I will continue to lead the charge to inspire others is because I am first a child of God and I know this is my purpose. Additionally, I am a wife to Jason and a mom to Cayla, Caitlyn, Colton and Caris. We call ourselves the “four-wall peeps”; this is a reminder to us that the most important people in our life grew up in the same four walls.
Networking & Connecting
- How My Direct Sales Journey Evolved Into Purpose-Driven Networking
My business journey began in direct sales, but everything shifted in 2015 when I joined Business Networking International (BNI). At the time, I was running a candle business, and being surrounded by professionals from all industries opened my eyes to the power of connection. When I later transitioned into the wellness space with Isagenix, those same relationships continued to support and elevate my new venture.
Through BNI, I discovered a deep love for referral marketing and quickly immersed myself in leadership—serving as Chapter President, holding various leadership roles, and eventually becoming a Chapter Networking Coach. That role brought me to the stage at a national convention, where I shared what I had learned about meaningful connection and collaboration.
People began calling me the “master connector,” but the truth is, I simply love helping others. I believe in giving before receiving, building genuine relationships, and embracing collaboration over competition every single time.
Today, I speak on the art of networking and how to create authentic, lasting impressions. One friend recently called me a “local ChatGPT”—and I’ll take it! Sharing wisdom, offering support, and bringing people together is just who I am.
Carla is very knowledgeable about health and wellness. She is always ready and willing to help everyone on their wellness journey. She always brings a lot of energy and fun to all her classes also! Thank you Carla gor all you do! -Chris Flynn
Isagenix My Well-Being Company
My life looked pretty great from the outside, but the truth was that our family was facing some big challenges. Our mental and physical health was not good. We had more than typical obstacles to overcome with our young adults and teenagers at the time. Our businesses had taken their toll on our health, our family and our marriage. Something needed to change, we just didn’t know what or how ….yet!
At one of my goal setting workshops, a woman walked in and created her vision board about a company called Isagenix. She left and I didn’t give it much thought. I had no idea what it was, but later she connected with me to tell me more about it. After several attempts, she got me to attend a meeting. The vibe of the people, the fuel the products promised and the hope of the income opportunity had us excited. Jason and I got started as customers and quickly began sharing our experience.
Our team grew fast and it was refreshing to help people with their health while helping ourselves. We affectionately call our team Battle Buddies because always have each other’s backs!
